WhatsApp (Facebook/Meta)

Lauchlan built a global partner marketing program for the WhatsApp Business API. When we got the assignment from Facebook, the WhatsApp design system was highly focused on raw, candid social photography. With no B2B guidelines to follow, we had the pleasure of setting this precedent. We maintained the brand aesthetic by portraying end users connecting with businesses via the API and told a story of a paradigm shift in customer behavior.

Role

Creative director

Credits

Content director:
Pete Fuduric

Strategy director:
Jeff Porzio

Art directors:
Colin Beauchemin
Paul Ryan

Animation/video:
General Idea

Sound design:
Beacon AV Lab