I have been a design professional for twenty-three years and a creative director for five. I have run my own practice and I have worked at some of the biggest agencies and publishers in the world for some of the biggest brands in the world. As a creative leader, I foster a cross-disciplinary, collaborative culture to ensure we deliver stories and experiences that resonate with our audiences.

As a former design educator, I thoroughly enjoy working with creatives of all experience levels, helping them grow and achieve their goals. 

In my personal life I am a dance and theater dad for my three daughters. I am a lifelong musician and I enjoy fly fishing when I can manage to squeeze it in.

If you would like to talk creative, email me at willhoffmandesigns@gmail.com.

Education

BA New York University
MFA Communications Design Pratt Institute

Experience

Ogilvy
Tribal DDB
Dow Jones
  The Wall Street Journal
  Barron's
  Financial News
  Marketwatch
  Factiva
  DNA
L+L
Machine
Town&Country Magazine (Hearst)
Lauchlan
Farmingdale State (adjunct prof.)

Select clients

Google
AWS
WhatsApp/Facebook/Meta
Reebok
Fresh Direct
IBM
Proctor & Gamble
Energizer
Duracell
Red Hat
Dell
VMware
IMDb
Wynton Marsalis