Moonsway

It's always a pleasure to sink into some empathetic, soulful brand design. I was delighted to help my wife and her business partner build a brand around their doula business and meal delivery side hustle. We knew the brand would require a certain earthy, feminine tonality but we also wanted to inject some pop culture electricity that modern-day parents could identify with. I was thrilled when they brought me the idea of a lightning bolt which has both scientific and symbolic meaning within their work.

Role

Husband