Red Hat

This page highlights some of the work I did and directed for Red Hat over the years at Lauchlan. From the start, I pushed myself and my team to demonstrate absolute expertise with the Red Hat brand, including its very specific illustration style. In 2020 we won an opportunity to present our agency at the headquarters in Raleigh, NC. This led to an annual increase of $2.5M in sales and much more high-level, brand-focused creative.

Role

Creative director
Illustrator
UX/UI

Credits

Content director:
Pete Fuduric

Strategy director:
Jeff Porzio

Art director/illustrator:
Ben Ross

Art director:
Collin Beauchemin

Copywriter:
Kate Waddel