Dow Jones Marketing and Sales
This page highlights campaigns, branded content and sales enablement tools for Dow Jones and its various products. The MarketWatch 20th Anniversary culminated with a Times Square billboard video. The Dock was a Dow Jones web app that gave the sales team a powerful mobile tool and served as a self-service kiosk at events. In rolling out a Dow Jones global rebrand, I led the development of branded content editorial style and campaign tactics.